Introduction: Why B2B Partner Programs Matter
A B2B partner program is a strategic framework that enables companies to collaborate with other businesses in a way that's repeatable, profitable, and scalable. These programs are designed to deliver mutual value, whether that's new revenue, expanded market reach, or enhanced customer experiences.
Rather than managing one-off, ad hoc relationships, a partner program provides structure, support, and incentives that turn partnerships into a predictable growth engine. In a market where partner-sourced deals show 35% higher win rates and 25% lower customer acquisition costs compared to direct sales (EBSTA 2024 GTM Benchmark Report), formalized partner programs have evolved from optional channel strategies to essential revenue drivers.
What Is a B2B Partner Program?
A B2B partner program is a formalized strategy that outlines how your business works with other organizations (such as resellers, referral partners, system integrators, or technology alliances) to reach new customers and deliver greater value.
Core Components of Partner Programs
The best programs create predictable outcomes by offering:
Clear partner roles: Defined responsibilities, expectations, and operational boundaries for each partner type
Tangible benefits: Specific advantages partners receive including commissions, marketing support, training, and deal protection
Defined goals and incentives: Measurable objectives with performance-based rewards that align partner activities with company priorities
Scalable onboarding and support: Structured processes that enable efficient partner activation and ongoing enablement
Transparent performance tracking: Visibility into metrics, dashboards, and reporting that show partner contribution and ROI
The result is a repeatable model for partner-driven growth that strengthens your brand and increases market share while providing partners with clear paths to profitability.
Strategic Value of Formalized Programs
Consistency: Standardized processes ensure all partners receive similar experiences, reducing confusion and improving efficiency
Scalability: Documented frameworks enable geographic and vertical expansion without reinventing approaches for each new partner
Predictability: Clear structures and metrics make partner revenue more forecastable and reliable
Quality control: Formal programs with requirements maintain brand standards across the partner ecosystem
Competitive advantage: Well-structured programs attract higher-quality partners who value professional, organized partnerships
Common Types of B2B Partners
Before building your program, it's essential to understand the types of partners you may work with. Each type supports different goals and requires tailored engagement models, enablement approaches, and support structures.
1. Referral Partners
Referral partners refer leads to your company in exchange for a fee or commission. They typically don't sell or implement your product themselves, focusing solely on identifying opportunities and making introductions.
Ideal for: Expanding pipeline with minimal overhead and leveraging existing trusted relationships
Typical structure: Simple sign-up process, commission-based compensation (typically 5-15% of first-year contract value), minimal ongoing engagement requirements
Support needs: Simple referral forms, fast response times to referred leads, transparent commission tracking, regular updates on referral status
Examples: Complementary service providers, consultants, advisors, customer referral programs
2. Reseller Partners
Resellers purchase and sell your product directly to customers, often bundling it with their own services, support, or complementary solutions. They take ownership of the customer relationship and sales process.
Ideal for: Increasing direct sales in new regions or markets, achieving rapid geographic expansion, accessing established customer bases
Typical structure: Requires training and certification, includes deal protection through deal registration, often includes Market Development Funds (MDF), tiered discount structures (20-40% typical margins)
Support needs: Comprehensive product training, sales methodology enablement, demo environments, competitive positioning materials, marketing assets, dedicated partner managers for strategic resellers
Examples: Value-added resellers (VARs), distributors, managed service providers (MSPs), regional sales agents
3. System Integrators (SIs)
System integrators help clients implement and customize your product, often combining it with consulting expertise, custom development, or industry-specific knowledge. They handle complex technical deployments.
Ideal for: Complex deployments, enterprise customers, solutions requiring extensive customization or integration with existing systems
Typical structure: Technical certification requirements, professional services engagement models, co-selling agreements, implementation success incentives
Support needs: Deep technical training, architecture documentation, API references, sandbox environments, solutions engineering support, dedicated technical account managers
Examples: Enterprise consulting firms (Accenture, Deloitte), specialized implementation partners, regional system integrators
4. Technology Partners
Technology partners are companies that integrate with or complement your product, creating a better combined solution. These partnerships focus on product interoperability and joint value propositions.
Ideal for: Co-innovation, product stickiness, GTM alignment, expanding addressable market through integration ecosystems
Typical structure: API partnership agreements, co-marketing programs, marketplace listings, joint solution development, technical integration support
Support needs: API documentation, integration best practices, joint GTM planning, co-marketing support, technical partnership managers
Examples: Software integrations, platform partners, complementary SaaS providers, API partners
5. Channel Partners
A broad category that can include resellers, agents, distributors, and managed service providers who help scale your reach in various geographies and verticals. This term often encompasses multiple partner types working through indirect sales models.
Ideal for: Global expansion, volume-based sales, penetrating specific industries or markets, building comprehensive indirect sales coverage
Typical structure: Multi-tiered programs (Silver, Gold, Platinum), volume-based incentives, regional or vertical specialization, comprehensive enablement programs
Support needs: Scalable training infrastructure, localized marketing assets, regional partner managers, partner portals for self-service, automated deal registration systems
Key Elements of a Successful B2B Partner Program
To make your partner program truly effective, it must be structured, strategic, and scalable. Here are the seven essential components every successful B2B partner program needs:
1. Clear Program Structure
Your partners should instantly understand what type of partnership they qualify for, what benefits they'll receive, and what's expected in return. Ambiguity creates friction and reduces partner engagement.
Program architecture options:
By partner type: Separate programs for referral, reseller, integrator, and technology partners, each with customized benefits and requirements
By tier level: Progressive tiers (Bronze, Silver, Gold, Platinum) that unlock additional benefits based on performance, investment, or capabilities
By specialization: Vertical-specific or use-case-specific programs that recognize domain expertise
Hybrid approach: Combination of partner types and tier levels providing maximum flexibility
Example structure:
Referral Partner (Entry tier):
Simple sign-up, no certification required
10% commission on closed deals
Access to basic marketing assets
Quarterly newsletter updates
Reseller Partner (Standard tier):
Sales and product certification required
25% discount on products
MDF allocation for qualified partners
Deal registration and protection
Monthly partner webinars
Dedicated partner manager for Gold+ tiers
Elite Partner (Top tier):
Advanced certifications completed
35% discount on products
Priority MDF allocation
Access to beta features and product roadmap
Co-branded marketing campaigns
Executive business reviews
Speaking opportunities at company events
Clarity upfront prevents confusion later and ensures partner engagement starts strong with appropriate expectations set from the beginning.
2. Strong Incentives and Value Exchange
Partners are running their own businesses with competing priorities, so they need to see clear, compelling value in prioritizing your solution over alternatives. Offer:
Financial incentives:
Competitive commissions or margins benchmarked against industry standards
Performance-based bonuses or SPIFs (Sales Performance Incentive Funds)
Accelerators for exceeding targets
Recurring revenue share for subscription models
Strategic benefits:
Exclusive territory rights or named account protection
Early access to new products and features
Preferred partner status and badges
Executive sponsorship and relationship building
Marketing support:
Market Development Funds (MDF) for demand generation
Co-branded content and campaigns
Lead sharing and referral programs
Event sponsorship and speaking opportunities
Partner marketplace visibility
Operational advantages:
Deal registration and protection preventing channel conflict
Priority support and escalation paths
Dedicated partner managers for strategic partners
Technical resources and pre-sales support
Example: Companies like Creatio offer up to 50% commission plus co-branded campaigns and joint GTM initiatives. HubSpot provides tiered benefits including dedicated partner managers, MDF allocations, and co-marketing opportunities that increase with partner tier advancement.
Value exchange principle: The most successful programs operate on clear reciprocity. Partners receive benefits proportional to their investment (training, marketing, sales effort) and performance (revenue generated, customer satisfaction, brand representation).
3. Robust Onboarding and Training
Partners must understand your product, process, and positioning to effectively sell or refer it. Inadequate onboarding is a primary cause of partner program failure, with many partners never progressing beyond sign-up to active selling.
Structured onboarding journey:
Week 1-2 (Foundation):
Welcome packet and program overview
Portal access and system setup
Initial kickoff call with partner manager
Introduction to key resources and contacts
Week 3-6 (Enablement):
Product training and certification
Sales methodology and positioning
Competitive landscape and battlecards
Demo environment access and practice
Week 7-8 (Activation):
First deal planning and support
Marketing asset review and customization
Deal registration system training
Success metrics and expectations alignment
Ongoing (Continuous learning):
Advanced certifications for specialized capabilities
Regular product update training
Best practice sharing and peer learning
Quarterly enablement webinars
Role-based training paths:
Sales roles: Product positioning, competitive differentiation, objection handling, demo delivery
Technical roles: Architecture, implementation, integration, troubleshooting
Marketing roles: Campaign execution, content creation, lead generation, MDF management
Training formats:
Self-paced e-learning modules
Live instructor-led sessions
Certification exams and badges
Documentation and video tutorials
Hands-on labs and sandbox environments
Pro tip: Create a partner knowledge base or partner portal for self-serve access to training materials, product updates, marketing assets, and support resources. This scales enablement without requiring synchronous delivery for every partner.
Example: Salesforce's partner portal offers certifications, enablement tools, and support resources tailored by partner type. Partners can progress through learning paths at their own pace while earning recognized credentials that validate their expertise.
4. Sales and Technical Support
To accelerate deals and reduce friction, provide partners with access to resources that enable them to sell and implement successfully. Under-supported partners struggle to close deals and eventually disengage from the program.
Pre-sales support:
Dedicated partner managers or channel representatives
Solutions engineering support for technical validation
Demo assistance and customization
Proof-of-concept (POC) support
Proposal and RFP assistance
Technical support:
Implementation and integration guidance
Technical documentation and API references
Sandbox and development environments
Integration troubleshooting support
Architecture review and consultation
Deal support:
Deal desk assistance for pricing and contracting
Legal and contract template support
Executive engagement for strategic opportunities
Competitive intelligence and win strategies
Post-sales support:
Partner success managers for strategic partners
Customer onboarding collaboration
Technical account management
Escalation paths for critical issues
Support model scalability:
Tier 1 (All partners): Self-service portal, documentation, community forums
Tier 2 (Active partners): Email and ticket support, regular office hours
Tier 3 (Strategic partners): Dedicated partner managers, direct access to specialists
This type of support builds trust and empowers partners to confidently position your solution, handle technical questions, navigate complex sales processes, and resolve customer issues effectively.
5. Performance Tracking and Feedback
A winning program is data-driven with continuous optimization based on metrics and partner feedback. Track:
Revenue metrics:
Partner-sourced and partner-influenced pipeline
Closed-won revenue by partner
Average deal size by partner type
Win rates for partner-involved deals
Sales cycle length comparison
Activity metrics:
Lead volume and conversion rates
Deal registration quantity and quality
Training and certification completion rates
Content and resource engagement
Campaign participation rates
Program health metrics:
Active partner count (partners generating activity in past 90 days)
Partner satisfaction scores (NPS or CSAT)
Partner churn and retention rates
Time-to-first-deal for new partners
Partner capacity utilization
Optimization practices:
Dashboards providing real-time visibility
Quarterly business reviews (QBRs) with strategic partners
Annual partner surveys gathering program feedback
Regular program adjustments based on performance data
Benchmarking against industry standards
Use data to identify high-performing partner profiles, optimize enablement investments, refine incentive structures, and continuously improve program effectiveness.
6. Marketing and Co-Marketing Support
Partner marketing requires dedicated resources and coordination to amplify reach and generate demand through ecosystem channels.
Marketing resources:
Co-brandable templates (presentations, one-pagers, case studies)
Social media content and posting schedules
Email campaign templates
Landing pages and lead capture forms
Video content and demo recordings
Co-marketing programs:
Joint webinars and virtual events
Co-authored content (whitepapers, blog posts)
Shared booth presence at conferences
Co-branded advertising campaigns
Partner case study development
MDF (Market Development Fund) management:
Clear fund allocation by partner tier
Defined eligible activities and ineligible expenses
Simple proposal and approval processes
Fast reimbursement timelines (30 days or less)
ROI tracking and performance analysis
Lead generation support:
Lead sharing from company marketing activities
Partner-exclusive campaigns and offers
Referral fee structures for marketing-qualified leads
Attribution systems crediting partner marketing influence
7. Partner Community and Recognition
Building a partner community creates peer learning, competitive motivation, and emotional investment in program success.
Community building:
Partner advisory councils providing program input
Online forums or Slack communities for peer connection
Regular partner newsletters with updates and best practices
Partner-exclusive events and networking opportunities
Regional partner meetups and user groups
Recognition programs:
Annual partner awards (top revenue, best customer satisfaction, fastest growth)
Public recognition through blog posts, case studies, press releases
Speaking opportunities at company events
Partner spotlight features in newsletters
Exclusive incentive trips or experiences for top performers
Related: B2B Partnership Essentials: Channel vs. Tech vs. Strategic Partners
How to Build a B2B Partner Program: Step-by-Step
Creating a B2B partner program can feel overwhelming, but following a structured approach sets you up for long-term success and scalability.
Step 1: Define Your Strategy and Objectives
Start with clear, measurable objectives that align with broader company goals:
Market expansion: Are you trying to enter new geographic markets or industry verticals? Revenue growth: Are you aiming to increase total revenue, diversify revenue sources, or improve revenue predictability? Customer acquisition: Are you focused on reducing customer acquisition costs or accelerating sales cycles? Product adoption: Are you seeking to improve product stickiness through integrations or ecosystem depth? Customer success: Are you trying to improve implementation success rates or customer satisfaction through partner services?
Your goals will determine ideal partner types, engagement models, metrics, resource requirements, and program structure.
Strategic considerations:
How much of your revenue should come from partners? (Industry benchmarks: 20-60% depending on business model)
What investment can you make in partner programs? (Typical: 2-6% of channel revenue)
What organizational capabilities do you have for partner management?
How will partners complement vs. compete with direct sales?
Step 2: Identify Your Ideal Partners
Just like customer personas, you need an Ideal Partner Profile (IPP) that defines characteristics of partners most likely to succeed with your solution.
IPP criteria to consider:
Firmographic attributes:
Company size (employee count, revenue)
Geographic focus and coverage
Industry specialization or verticals served
Years in business and financial stability
Capability factors:
Existing customer base size and profile
Sales team size and expertise level
Technical capabilities and certifications
Marketing sophistication and reach
Strategic alignment:
Target customer overlap (similar ICP)
Complementary vs. competitive solutions
GTM approach and sales methodology
Company values and brand alignment
Growth trajectory and ambition
Partner segmentation approaches:
By partner type: Referral, reseller, integrator, technology
By geography: North America, EMEA, APAC, LATAM
By vertical: Healthcare, financial services, manufacturing, retail
By customer segment: Enterprise, mid-market, SMB
By specialization: Industry focus, use case expertise, technical capabilities
Partner sourcing strategies:
Inbound: Make your program discoverable through partner program directories like Partner2B
Outbound: Proactively recruit partners matching your IPP through targeted outreach
Referrals: Leverage existing partners and customers to introduce qualified partner prospects
Events: Meet potential partners at industry conferences and partnership events
Segment your partners and tailor your outreach, enablement, and support accordingly to maximize relevance and engagement.
Step 3: Build the Program Framework
Now it's time to design the operational structure that will govern how your program operates.
Framework components:
Partner types accepted:
Which partner types align with your strategy?
What are qualification criteria for each type?
How will you manage partner mix and potential conflicts?
Benefits and incentives structure:
What financial incentives will you offer? (commissions, margins, bonuses)
What non-financial benefits provide value? (training, marketing, support)
How will benefits scale with partner performance or tier advancement?
Requirements and expectations:
What certifications or training must partners complete?
What activity levels or revenue minimums define active partnership?
What brand standards and business practices must partners follow?
Training and onboarding process:
What onboarding journey will new partners experience?
What ongoing training and enablement will you provide?
How will you validate partner readiness to engage customers?
Co-marketing and sales support:
What MDF budgets and co-marketing support will you offer?
What lead sharing or referral programs will you implement?
How will you coordinate co-selling activities?
KPIs and reporting structure:
What metrics define partner success and program health?
How will you track and report partner performance?
What cadence for business reviews and program optimization?
Program governance:
Who internally owns partner relationships and program management?
How will cross-functional coordination work (sales, marketing, product)?
What escalation paths exist for partner issues?
Make sure your framework is scalable and repeatable, documented clearly, and flexible enough to evolve as the program grows.
Step 4: Develop Partner Resources and Infrastructure
Equip your partners with high-impact materials and systems that enable their success.
Partner portal:
Centralized hub for all partner resources
Deal registration system
Training and certification access
Performance dashboards and reporting
News and program updates
Sales enablement assets:
Branded partner presentations and pitch decks
One-pagers and solution briefs
Competitive battlecards and objection handling guides
ROI calculators and business case templates
Demo scripts and environment access
Customer references and case studies
Marketing resources:
Co-brandable templates (emails, social posts, ads)
Campaign-in-a-box packages for common plays
Event booth materials and conference support
Partner logo usage guidelines
Lead generation tools and landing pages
Technical documentation:
Product documentation and user guides
API references and integration guides
Implementation best practices
Troubleshooting resources
Architecture diagrams and technical specs
Communication tools:
Partner newsletter template and cadence
Slack or Teams channel for real-time communication
Regular webinar series for product updates
Partner community forum or portal
Some companies create complete "campaigns-in-a-box" with email templates, social content, landing pages, and ad creative that partners can deploy with minimal customization, dramatically reducing partner marketing activation barriers.
Step 5: Launch and Onboard Initial Partners
Start with a soft launch by inviting select partners for early access, gathering feedback, and refining the experience before broad rollout.
Soft launch approach:
Invite 5-10 partners matching your IPP who have existing relationships or strong strategic fit
Host kickoff calls providing program overview and setting expectations
Share welcome packets with portal access, training schedule, and immediate next steps
Gather detailed feedback on onboarding experience, resource gaps, and improvement opportunities
Refine program based on feedback before broader launch
Broad launch activities:
Public program announcement through website, blog, press release
Outbound outreach to targeted partner prospects
Partner recruitment campaigns through LinkedIn and industry media
Partner program directory listings (Partner2B, industry-specific directories)
Event presence at partnership conferences and trade shows
Onboarding excellence:
Assign dedicated partner manager or success contact
Schedule structured onboarding calls and training sessions
Provide clear milestone checklist and progress tracking
Define first 30/60/90 day goals and success metrics
Celebrate early wins and share success stories
Make the onboarding journey as smooth, motivating, and value-demonstrating as possible to create strong first impressions and momentum.
Step 6: Support, Enable, and Grow Continuously
Treat partnerships like long-term relationships requiring regular engagement, continuous support, and ongoing investment.
Ongoing engagement activities:
Monthly or quarterly business review calls
Partner-exclusive webinars on new features, competitive updates, market trends
Regular product and competitive intelligence updates
Quarterly or annual partner summits and networking events
Continuous enablement on new products, features, and plays
Performance optimization:
Regular analysis of partner performance metrics
Identification of underperforming partners needing additional support
Recognition and amplification of high-performing partners
Resource reallocation toward highest-ROI partner segments
Program adjustments based on performance data and market feedback
Community building:
Partner Slack channel or community forum for peer connection
Partner spotlight features in newsletters celebrating successes
Awards programs recognizing top performers
Advisory councils gathering partner input on program direction
Relationship nurturing:
Executive engagement for strategic partners
Business planning sessions setting joint goals
Co-innovation discussions exploring new opportunities
Regular check-ins maintaining relationship health
Growth comes from consistency, continuous value delivery, and genuine partnership rather than transactional one-time interactions.
Making Your Partner Program Discoverable
Even the best-designed partner program will fail without visibility. You need to market your program just like you would any product, making it easy for potential partners to discover, evaluate, and join.
Partner Program Visibility Strategy
Owned channels:
Dedicated "Partner with Us" or "Become a Partner" landing page with clear value proposition, benefits, requirements, and application process
Partner success stories and case studies on blog
Social media promotion of partner wins and program benefits
Email newsletter features for existing network
Partner program mentions in relevant webinars and events
Paid promotion:
LinkedIn ads targeting potential partner profiles
Industry publication advertising
Sponsored content in partnership publications
Event sponsorships at partnership conferences
Partner directories:
Submit program to Partner2B Partner Programs Hub for discovery
List in industry-specific partner directories
Technology marketplace listings (if applicable)
Public relations:
Press releases announcing program launch or major milestones
Media outreach to partnership and channel publications
Speaking opportunities at partnership events
Thought leadership content on partnership strategies
Search optimization:
Optimize partner program pages for search terms like "[your company] partner program," "become a [your company] partner," "[industry] partnership opportunities"
Create comprehensive partner program information that answers common questions
Build backlinks through partner co-marketing and testimonials
Partner Program Discovery Platforms
Partner2B Partner Programs Hub provides visibility for partner programs among companies actively searching for partnership opportunities. Listing your program in partner directories drives inbound partner inquiries, reduces partner acquisition costs, and attracts higher-quality partners who are actively seeking opportunities rather than requiring cold outreach.
Visibility equals credibility. Make your partner program discoverable, appealing, easy to understand, and simple to join to maximize partner recruitment effectiveness.
Partner Ecosystem Showcase for Mature Programs
Companies with growing partner ecosystems (50+ partners) benefit from infrastructure that showcases their partner depth to customers while providing partners with visibility that drives their performance.
Partner Marketplace Infrastructure
Platforms like Bonobee provide owned marketplace infrastructure on company domains, enabling businesses to present partner ecosystems professionally with:
Customer-facing value:
Searchable partner directories by industry, geography, capability, integration
Partner profile pages with descriptions, case studies, contact information
Integration catalogs showing technical partnerships
Customer reviews and ratings of partner services
Partner value:
Visibility driving partner lead generation and brand awareness
SEO-optimized partner pages ranking for relevant searches
Performance analytics showing marketplace engagement
Self-service profile management reducing partnership team overhead
Vendor value:
Demonstrates ecosystem depth during sales processes
Creates SEO value through dedicated partner pages
Enables customer self-service for partner discovery
Provides analytics on partner engagement and discovery patterns
Strategic partner visibility through marketplace infrastructure strengthens partner programs by demonstrating ecosystem maturity, providing tangible partner value beyond commissions, and enabling customers to discover relevant partners independently.
Real-World Examples of B2B Partner Programs
1. HubSpot Solutions Partner Program
HubSpot provides its partners with comprehensive support and structured growth paths.
Program elements:
Training and certifications (Content Marketing, Inbound, Sales)
Co-marketing opportunities including MDF and content collaboration
Tiered rewards structure (Silver, Gold, Platinum, Diamond) with increasing benefits
Access to dedicated partner managers at higher tiers
Partner community and annual partner events
Result: Thousands of agencies now drive mutual growth alongside HubSpot, with the partner ecosystem contributing significantly to HubSpot's market expansion and customer success.
2. Google Cloud Partner Advantage
Google's partner program is segmented into three primary tracks aligned with partner capabilities.
Program structure:
Sell partners: Focus on customer acquisition and deal closing
Service partners: Provide implementation, migration, and managed services
Build partners: Develop applications and solutions on Google Cloud
Each category offers tailored support systems, benefits, and recognition levels appropriate to partner activities.
Result: Partners can scale based on their strengths and drive innovation with Google Cloud products, creating a diverse ecosystem covering sales, implementation, and product development.
3. Zoom Up Partner Program
Zoom's program includes multiple partner types with structured support.
Program components:
Resellers, referral, and distributor partners
Training via Zoom University with certifications
MDF availability for qualified partners
Lead registration and co-selling support
Tiered benefits based on performance
Result: Zoom rapidly expanded into enterprise markets via its global partner network, accelerating geographic expansion and vertical penetration through partner relationships.
Strategic Takeaway: Build a Partner Program That Scales
A successful B2B partner program is more than a commission plan. It's a comprehensive growth strategy that combines clear structure, continuous support, meaningful incentives, and shared wins between vendor and partners.
Implementation roadmap:
Define strategic objectives aligned with company revenue and market expansion goals
Identify ideal partners matching your customer profile, market strategy, and capability needs
Create program framework delivering mutual value through clear benefits, requirements, and support
Provide robust enablement including training, resources, and ongoing support that empowers partner success
Promote program visibility making it discoverable to potential partners through multiple channels
Measure and optimize using data to continuously improve program effectiveness and partner performance
Build partner community fostering relationships, recognition, and emotional investment in mutual success
Key success factors:
Partner-centric design: Build programs around partner needs and business models, not just vendor convenience
Clear value exchange: Ensure partners receive tangible value (financial and non-financial) proportional to their investment
Operational excellence: Deliver on promises through reliable support, fast response times, and professional operations
Continuous engagement: Maintain regular communication, provide ongoing enablement, and nurture relationships
Data-driven optimization: Use metrics to guide decisions, identify improvements, and demonstrate ROI
Executive commitment: Secure leadership support and cross-functional alignment for program success
Remember: great partners aren't just found, they're enabled, supported, and nurtured over time. Partner programs succeed when vendors treat partners as true extensions of their go-to-market teams, investing in their success as much as their own.
If you're ready to take your program to the next level, list it on partner directories like Partner2B Partner Programs Hub to increase visibility and credibility among motivated partners actively looking for growth opportunities.
Continue Learning About B2B Partner Programs
Partner Marketing Infrastructure: Why B2B Marketers Need to Own Ecosystem Visibility
The Partner-Led Growth Playbook: KPIs, Metrics, and Signals That Prove It's Working
Ready to make your partner program discoverable? Partner2B helps companies attract qualified partners actively searching for partnership opportunities.
