We help B2B tech companies build the GTM system, partner program, and team infrastructure to grow revenue at scale.
GTM
GTM Strategy
Without a documented GTM foundation, every quarter starts from scratch. This service establishes the commercial architecture that aligns your positioning, target segments, and go-to-market motion into one strategy your team can execute against.
What's Included
Market positioning and competitive differentiation
ICP definition and segmentation
GTM motion design and channel prioritization
Value proposition development per segment
Competitive landscape analysis
Go-to-market calendar and quarterly priorities
Revenue model and growth assumptions
GTM playbook documentation for the team
Marketing
Marketing Strategy
Marketing without strategy generates activity, not pipeline. This service builds the demand generation system that puts your positioning in front of the right companies consistently, without depending on paid spend or founder outreach.
What's Included
Demand generation strategy and channel plan
Content strategy and editorial calendar
LinkedIn and organic growth strategy
SEO strategy and keyword targeting
Campaign briefs ready for execution
Messaging framework per ICP segment
Analytics framework and KPI definition
Monthly performance review and plan adjustment
Sales
Sales System Setup
When sales depends on the founder, it cannot scale. This service replaces founder-dependent selling with a documented, trainable system that gives your team the frameworks and structure to close consistently and forecast accurately.
What's Included
Sales playbook and methodology design
Closing frameworks and objection handling
Team training and enablement program
Pipeline architecture and stage definition
Deal qualification criteria and scoring
Repeatable outbound motion design
CRM structure and reporting dashboards
Performance tracking and forecast framework
Partnerships
Partnership Strategy & Design
Most B2B tech companies enter partnerships reactively, without a framework for what a good partner looks like or how partnerships generate revenue. This service builds the foundation that turns partnerships into a consistent revenue channel.
What's Included
GTM channel audit and partner opportunity analysis
Partner program design and revenue model
Customer segment mapping for partner routing
Partnership type prioritization and economics
Partner tier structure and incentive framework
Ideal partner profile definition
Partner recruitment strategy and target list
Co-sell and co-marketing playbook design
Recruitment
Partner Recruitment
Most B2B tech companies struggle to find the right partners at the right pace. This service accelerates partner acquisition with a structured recruitment approach designed around your growth stage, target markets, and ideal partner profile.
What's Included
Ideal partner profile definition and scoring
Partner recruitment strategy by region and segment
Outreach sequences and recruitment campaign design
Partner pipeline building and tracking
Engagement and qualification process design
Regional and global recruitment scaling framework
Partner acquisition cost optimization
Recruitment performance tracking and reporting
Execution
Building Distributed Global Teams
Scaling GTM across markets requires more than hiring. This service covers the full process of finding, building, and operationalizing distributed teams across sales, marketing, and partnerships functions so your GTM motion runs consistently across geographies.
What's Included
Global team structure and role definition
Hiring framework and candidate profile per function
Active sourcing and candidate pipeline building
Screening and selection process design
Onboarding and ramp-up program design
GTM alignment across distributed team members
Performance framework and KPIs per role
Compensation and incentive structure by market
