Glossary
Glossary
Glossary
Partnership Glossary Mastered
Partnership Glossary Mastered
Understanding partnership terms is the first step to building effective partner programs.
Glossary
Account Mapping
AI Partner Discovery
B2B Partnerships
Co-Selling
Direct Sales Channel
Independent Software Vendor (ISV)
Market Development Funds (MDF)
Partner Ecosystem
Partner Network
Partner Program Hub
Referral Partner
Strategic Partnership
Value Added Reseller (VAR)
Account Mapping
Agency Partner
AI Partner Marketplace
B2B Partnerships
Co-Marketing
Cross-Selling
Direct Sales Channel
Ideal Partner Profile (IPP)
Indirect Sales Channel
Market Development Funds (MDF)
Partner Discovery
Partner Manager
Partner Network
Partner Program
Partner Recruitment
Referral Partner
Strategic Alliance
Technology Partner
Value Added Reseller (VAR)
Affiliate Partnerships
AI Partner Discovery
B2B Partner Marketplace
Channel Partner
Co-Selling
Customer Acquisition Cost (CAC)
Go-to-Market (GTM) Strategy
Independent Software Vendor (ISV)
Managed Service Provider (MSP)
Partner Activation
Partner Ecosystem
Partner Marketing
Partner Pipeline
Partner Program Hub
Partner-Sourced Pipeline
Reseller Partner
Strategic Partnership
Upselling
Account Mapping
Affiliate Partnerships
Agency Partner
AI Partner Discovery
AI Partner Marketplace
B2B Partner Marketplace
B2B Partnerships
Channel Partner
Co-Marketing
Co-Selling
Cross-Selling
Customer Acquisition Cost (CAC)
Direct Sales Channel
Go-to-Market (GTM) Strategy
Ideal Partner Profile (IPP)
Independent Software Vendor (ISV)
Indirect Sales Channel
Managed Service Provider (MSP)
Market Development Funds (MDF)
Partner Activation
Partner visibility starts here.
Your program visible to companies searching for B2B partnerships.
Partner visibility starts here.
Your program visible to companies searching for B2B partnerships.
Partner visibility starts here.
Your program visible to companies searching for B2B partnerships.