About Us

Founded by Elena Zap, a B2B marketing and partnerships leader with 17+ years working with startups and established tech companies. Built from real experience running partner programs at every stage.

Our View on AI

AI is not a shortcut. It is how we move faster than any traditional agency, with smarter partner research, faster content production, and better recruitment targeting all in one system.

Our Mission

To make partner marketing a first-class discipline in B2B tech. Every partner program deserves the same strategic marketing investment as a product launch, with a full system behind it.

Our Vision

world where visibility and inbound partner acquisition are built into every partner program from day one. Because as competition grows, promoting a program is much harder than building one.

LET'S CONNECT

Meet the Founder

It is the difference between a partner program that generates revenue and one that never gets off the ground.

Work With Us

Work With Us

Browse Partner Programs

Browse Partner Programs

Elena Zap

"I have spent 17+ years building B2B marketing and partnership programs across startups and established tech companies. I founded Partner2B after seeing the same gap everywhere: partner programs with no marketing system behind them, no visibility, and no inbound partner acquisition. I built the agency I wished existed when I was running partner programs myself."

elena zap partner2b

Elena Zap

"I have spent 17+ years building B2B marketing and partnership programs across startups and established tech companies. I founded Partner2B after seeing the same gap everywhere: partner programs with no marketing system behind them, no visibility, and no inbound partner acquisition. I built the agency I wished existed when I was running partner programs myself."

elena zap partner2b

When Partner2B
Is Right for You

When Partner2B
Is Right for You

We work with B2B tech companies at every stage of partner program maturity.
If any of these sound familiar, we should talk.

We work with B2B tech companies at every stage of partner program maturity. If any of these sound familiar, we should talk.

partner marketing

You Are a B2B Company

Your product is ready and your market is clear. Now you need a partner channel to scale.

partner marketing

You Know Your Partners

You have potential partners in mind but no system to recruit, activate, or market to them.

partner marketing

You Are Starting from Zero

No partner program yet and no idea where to start. You need the full system from scratch.

partner marketing

You Have No Team Yet

No dedicated resource for partner marketing. You need senior expertise without a full-time hire.

partner marketing

You Want Inbound Partners

Done chasing partners manually. You want visibility that brings the right partners to you.

partner marketing

You Need One System

Marketing, sales, and partnerships in silos. You need one team that aligns and runs them all.

Learn With Us

Start Learning How

Ecosystems Shape Growth

Ecosystems Shape Growth

Read the Ecosystem-Led Growth Playbook

Free. No email required.

Partner marketing starts here

Partner marketing starts here

Partner marketing starts here

Work With Us

Work with an AI-first team that grows your partner ecosystem and generates revenue.

Work with an AI-first team that grows your partner ecosystem and generates revenue.