Meet the Founder
Pipeline Is Shrinking
Deals that used to close are stalling, and no one's sure if it's the market or the message.
Budget's Getting Cut First
Marketing looks like the easiest line to trim, even though it's the reason pipeline exists at all.
Losing Visibility
Competitors aren't better, just louder, and visibility is starting to feel like the whole game.
Spend Up, Results Flat
More budget went out this year, but pipeline still barely moved, and no one can say where it went.
No Clear Answer
Something changed in the market, and nobody on the team has a clear read on what.
Cutting Over Fixing
It's easier to shrink the budget than admit the strategy behind it never worked.