The "33% Rule" in Growth Strategy provides a balanced framework for client acquisition by dividing your client base into three equal parts from distinct channels:
Inbound Marketing: Clients find your brand through content, SEO, social media, and other marketing efforts.
Outbound Marketing: Actively target clients through advertising, cold calls, and direct engagement.
Partnerships: Gain clients via strategic B2B partnerships or partner ecosystems.
Additionally, the remaining 1% accounts for unexpected acquisitions, such as word-of-mouth referrals. This diversified approach prevents over-reliance on a single growth source, fosters innovation, and ensures sustainability.
Customize the distribution to suit your B2B partner network's specific market conditions and business model, remaining flexible and adaptable as needed.
Happy partnering!
Comentários