Kawo's latest research, the 2024 B2B Social Media Marketing Research Report, provides comprehensive insights into the evolving landscape of social media marketing among B2B multinational corporations in China.
With data collected from 50 international B2B MNCs across 20 industries, the report highlights a strong reliance on social media, with 94% of businesses considering it a primary channel and 70% planning to increase their budgets for social media marketing in 2024. A significant trend is the adoption of Artificial Intelligence (AI) in social media strategies, with 78% of respondents planning to use AI to enhance content creation and ideation, despite 22% having no intention to utilize AI this year.
Brand awareness and lead generation emerge as primary objectives, while WeChat is recognized as the most effective platform for achieving business goals. The report also identifies key challenges, including content engagement and analytics, with a hopeful outlook towards AI's role in overcoming these obstacles.
Source: Campaign
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