Partner ecosystems drive revenue growth and reduce CAC
- P2B Admin
- May 22, 2024
- 1 min read
A new report, "Partner Ecosystem Trends: 2019-2024," reveals the critical role that partner programs play in the success of B2B tech startups and scaleups. Key findings emphasize that partners contribute approximately 30% of overall revenue, showcasing their impact on business growth. Additionally, 72% of companies report a reduction in Customer Acquisition Costs (CAC) through effective partnership strategies, enhancing both profitability and resource efficiency.
The report further highlights that 95% of marketing leaders consider partnerships crucial for success in 2024, while 38% of companies identify channel partners as the most lucrative. The detailed analysis, backed by data from over 10 reports, 50 online polls, and insights from 200+ C-level executives, also includes contributions from industry leaders like HubSpot, Forrester, and Deloitte. These insights provide a comprehensive look at the trends shaping the future of business partnerships. Download the full report to explore these transformative insights in greater detail.
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