#6. How Do Partnerships Cut CAC (Customer Acquisition Costs) and Boost Conversion Rates?

72% of companies say customer acquisition costs are lower through partnerships than through direct acquisition methods.

That stat alone should turn heads, especially in B2B, where CAC can balloon fast if you're leaning too hard on paid media or large sales teams.

Partnerships help cut CAC in three big ways:

• Shared marketing responsibilities: Instead of shouldering all the cost of generating demand, your partners promote your product through their own channels: email campaigns, social posts, co-branded webinars. You get in front of new audiences without burning through budget.
  

• Warmer, better-qualified leads: Partner leads come in with context and trust. Your solution is already being recommended by someone they know or at least respect. That gives your message a head start.
  

• Faster, more efficient conversions: According to research, deals close 46% faster when a partner is involved. That tighter sales cycle means less time per deal, lower spend per lead, and more room to scale.
  

The result? Lower CAC, higher ROI, and a partner-led motion that gets stronger over time.

For any B2B company thinking long-term, partnerships aren't just a channel, they’re a strategy.

👉 Want to reduce CAC through partnerships? Explore the PARTNER2B Marketplace to connect with partners that align with your goals and already have the trust of your target audience.

Happy Partnering!