#4. How Do Partnerships Boost Indirect Sales Revenue?

Channel partnerships are a smart way to grow indirect sales. By working with partners who already have access to your target customers, you can tap into new markets without building everything in-house.

After onboarding, a strong partner can bring in a steady stream of leads that turn into real revenue. But it’s not just about sales, it’s about relationships. That’s why ongoing partner management is key. Stay close, keep it valuable for both sides, and results will follow.

The type of partner you choose should match your product and business model. For example:

• If you offer a niche solution like KYC, System Integrators can bundle it into larger projects.

• Resellers work well when you need flexibility in how your solution is sold and packaged.

• If you have a full platform, like Core Banking software, referral partnerships with fintech consultants can help you get recommended to the right buyers.

  
  

Not every partner will be a fit. Focus on 2–3 types that align with your goals. A well-built partner ecosystem can boost reach, strengthen your offer, and increase indirect sales, all without adding more sales reps.

👉 Ready to find the right partner for your growth? Explore the PARTNER2B Marketplace.