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Customers often find it more advantageous to buy through partners over direct purchasing for several reasons. Here's a detailed breakdown:
Localization of Solutions: Many solutions, particularly in fintech and e-commerce, require localization to comply with local regulations, meet cultural nuances, and provide relevant payment options. Partners are typically better equipped to customize solutions to the local context, thereby delivering a product or service that fits the market's unique needs.
Speedier, Local Support: With partners often stationed within the vicinity of their customer base, support can be more immediate and culturally attuned. This local presence means quicker resolution times for customer issues, which is critical for maintaining high service quality and satisfaction.
Established Market Reputation: Partners usually have a considerable presence and a respected reputation in their respective markets. Customers are often more comfortable dealing with a known entity rather than going through the perceived risk and uncertainty of direct purchasing from a new or foreign provider.
Comprehensive End-to-End Solutions: Partners often curate a range of solutions and services, providing an integrated end-to-end experience for the customer. While your product may represent only a portion of a broader solution, partners can bundle it with other products or services to meet the holistic needs of the market.
Offline Reach and Influence: In areas where digital penetration is still growing, a partner's offline reach can be a vital link to accessing broader customer bases. Offline networks like retail chains, local businesses, and events provide avenues for partners to promote and sell in ways that a direct selling approach might miss.
By emphasizing on delivering localized, speedier support, leveraging established reputations, offering comprehensive solutions, and maintaining significant offline reach, partners create a compelling value proposition that often leads customers to prefer buying through them rather than directly.
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