Channel Partner

A channel partner is a company that sells your product or service through its own sales process. Instead of going directly to customers, you work through these partners to scale your reach, expand into new markets, or sell more efficiently.

 

Channel partners can take many forms from resellers and system integrators to managed service providers.

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Channel partnerships are a major part of an indirect sales channel strategy, allowing your company to grow without growing headcount. A well-structured partner program supports these partners with training, incentives, and marketing resources to help them succeed.