Account Mapping

Account mapping is the process of comparing your customer or prospect list with a partner’s to find overlaps and shared opportunities.

 

It’s one of the most effective ways to identify where your partnership can drive real impact , whether that’s warm intros, co-selling opportunities, or helping each other get into key accounts. Instead of operating in silos, both companies align on who to prioritize and how to go after them together.

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In most B2B partner programs, account mapping is where real collaboration begins. It often connects directly to co-selling, allowing sales teams from both sides to share context, reduce friction, and move faster.

 

Done right, account mapping turns a static partnership into one that actually drives revenue.

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