Learning Hub
This is where B2B partnerships are made simple. You’ll find articles, guides, cheat sheets in PDF, GTM trends, and a glossary to help you grow your partner ecosystem with confidence.
Articles
Discover how to integrate partnerships into your GTM strategy, align teams, and boost success through articles on partner networks, GTM, and sales.
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Title
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
Collapsible text is great for longer section titles and descriptions. It gives people access to all the info they need, while keeping your layout clean. Link your text to anything, or set your text box to expand on click. Write your text here...
How To...
Discover clear and concise answers to your complex partnership questions here.
Glossary
Here you can learn partnerships terms. Try, it's fun!
Activation
Picture a dance party, but everyone's just standing around. Suddenly, the DJ drops a banging tune, and a few brave souls start to move. That's a bit like partnerships - the DJ is you, the dancers are your partners, and the music is the opportunities you provide. Activation is like the ultimate dance-off. It's not enough to just make your partners boogie for one song; you want them to keep dancing, keep the party alive, maybe even start a conga line. That's when they're 'active' - they've fully embraced the rhythm and soul of your business, closing deals and driving revenue.
Account mapping
Imagine a fantastic dinner party, and account mapping is the host. This smart host mixes all the guests' favourite foods, allergies, and diet plans in a blender (Don't worry, not literally!) to create a personalized menu. By doing this, they ensure everyone gets what they want. Now, replace the dinner party with your business, and the guests with your customers and partners. The personalized menu becomes a nifty tool called the CRM. It collects all valuable information, shakes it, and serves it in an easy-to-understand format. It's all about understanding your partnerships better and making everyone feel at home in your business ecosystem.
Activation rate
Imagine partnerships like parties. The activation rate is basically the party-goers that bring the life to the party- they dance, they laugh, they mix & mingle. In a partner program, it's a bit like that - it's the percentage of partners who do more than just show up. They do a jig (make a sale), share a joke (make a referral), or light up the room (generate revenue). It's a way to measure those doing more than just wear the party hat, those who are truly part of your party! To pump up the party, we use exciting tricks to inspire them - that's boosting your activation rate!
Guides
Step-by-step guidance, no fluff.
Download practical PDFs that walk you through building and growing your partner ecosystem from the ground up.