Did You Know...
58%
of revenue for top-performing companies come from partners and partner ecosystems
53%
deals are 53% faster to close when a partner is involved speeding up b2b sales cycle
72%
of companies stated that CAC for partner-sourced leads was lower than for direct acquisition
80%
of companies believe that partnerships improve their competitive advantage
46%
deals are faster to close for partner-sourced leads increasing conversions
Building Your Partner Network: Where Do You Even Start?
Every successful B2B company today needs partners - it's not just an option, it's a core part of how you grow and reach new markets. Your go-to-market (GTM) strategy isn't complete without a strong partner network backing you up.
The good news?
Building a B2B partner ecosystem is simple with PARTNER2B (no one says it will be easy though)
Build Partnership Strategy
Turn partnerships into a powerful part of your GTM by identifying exactly which partners will drive your business goals forward
Develop & Implement Partner Program
Create a partner value proposition that makes potential partners choose you over other partnership opportunities.
Find the Right B2B Partners
Access our database of 10,000+ B2B companies actively seeking partnerships and find your perfect match.
Build Your Partner Pipeline
Manage your potential partners just like your sales prospects - organized, efficient, and ready to scale.
How Can We Help You Make Partnerships Part of Your GTM?
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Our Recent Articles
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How does partner search automation work?PARTNER2B automates the partner search process by using AI to analyze company data and match businesses with the most relevant partners, reducing time spent on manual research.
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What is Ecosystem-Led Growth?Ecosystem-led growth is a strategy where businesses grow by building a network of partners. Instead of relying only on direct sales or marketing, they collaborate with technology, channel, and strategic partners to expand their reach.
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What makes a competitive partner program?A competitive partner program offers clear benefits, a structured onboarding process, and strong marketing support. Listing your program in our Partner Program Hub increases visibility and attracts the right partners.
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What is a partner pipeline?A partner pipeline is the structured process of attracting, engaging, and managing potential partners. It ensures a steady flow of new business collaborations and helps scale partners programs.
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How do I build my partner pipeline?To build your partner pipeline, use AI-powered matchmaking, engage with partners in our B2B Partner Network, and promote your program in the Partner Program Hub for maximum visibility.
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Where Do I Find B2B Partners?You can find the right B2B partners on the PARTNER2B Partner Marketplace, where businesses connect to grow together. You can also explore review platforms, lead generation tools and other partnership platforms, but PARTNER2B makes the search faster and more targeted.