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It's time for the next big move: creating your partner program. This isn't just a nice-to-have; it's your roadmap to scalable growth

One of the most potent yet often overlooked strategies is the alignment of your marketing and partnerships teams. Welcome to the power of aligned marketing and partnerships in b2b tech.

Integrating partnerships into your GTM strategy isn't just an option — it's a necessity today. But why? And how can you do it effectively?

Is your marketing team missing growth opportunities? If they're not aligned with partnerships, they probably are. Discover which opportunities might be overlooked.

Are your b2b partnerships really driving value, or just guesswork? 🎯 Check out these 21 essential KPIs to transform how you measure partnership efficiency in tech!

To highlight the importance of building partner networks, we've released the report "Partner Ecosystem Trends: 2019-2024," featuring key findings for b2b tech startups and scaleups.

Wondering if your company is ready to dive into building a strong partner network? Find out the 7 signs that your tech company is ready for this exciting journey!

Did you know that 72% of companies report a reduction in CAC through partnerships? Or that leads from partners convert 53% faster? Discover more!

How can you build a partner network when your company is ready? Follow our simple four-step guide and start creating partnerships today.

Who can lead a star partnership? Is that person already on your team, or are you still searching for them? Take a look at the skills you should focus on.

What are partner pipelines, partner activation, and channel partners? Get to know 26 partnership terms before diving deeper into this topic.

One key challenge in b2b partnerships is identifying the right partner type. Check out our simple guide for practical tips aligned with your company goals.