Value Added Reselelr (VAR)

Value Added Reseller (VAR) is a reseller partner who not only distributes a vendor’s products or services but also enhances them by offering tailored support, customization, and complementary services.

 

These additional services may include system integration, technical consulting, installation, training, and ongoing maintenance. By leveraging their specialized expertise, VARs can adapt solutions to meet the specific needs of their customers, offering a more comprehensive package than standard resellers.

 

This hands-on approach often helps simplify the technology adoption process for customers and leads to improved satisfaction, making VARs a strategic extension of a vendor's sales and support teams.​

​