Activation

Activation is the stage where a new partner transitions from “signed up” to “engaged.” It’s not enough to recruit a partner, activation is about getting them ready to go live and start driving results.

That includes giving them access to assets, training, messaging, and whatever else they need to hit the ground running.
 

A strong partner program will make activation feel like a guided experience, not an afterthought. It’s the key to turning a new partner into an active contributor to your partner pipeline, and it sets the tone for the entire relationship. The faster they activate, the faster they contribute.

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