Co-marketing

Co-marketing is when two companies team up to create and promote a shared campaign, like a guide, webinar, event, or email series.

 

Each partner brings something to the table, whether it’s audience reach, content expertise, or distribution power. The goal is simple: both sides get more visibility and leads than they would alone.

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Co-marketing is most effective when it’s tied into a broader go-to-market plan. It works especially well for technology partners or agencies that target the same audience but offer different solutions. Done right, co-marketing builds trust with both customers and partners.