This guide helps you assess your B2B partnership readiness with 7 key questions on strategy, growth, product, sales, and resources. Answering “yes” to four or more confirms you’re ready or highlights areas to improve for stronger partnerships.

This cheat sheet helps you identify the right B2B partner type based on your company goals. It matches common problems like low leads or inefficient market entry with suitable partner types, including channel and technology partners, to drive growth and improve outcomes.

This guide shares tips for building a B2B partner network with limited resources, focusing on goal alignment, consistent effort, marketing integration, and leveraging existing team skills for success.

This cheat sheet highlights key B2B partnership facts, showing how they drive revenue, speed up sales cycles, lower acquisition costs, and boost competitive advantage, making them essential for business growth.

This cheat sheet explains the partner funnel and pipeline, guiding you through the partner lifecycle stages. From building awareness to fostering loyalty, it highlights key steps like prospecting, discovery, recruitment, and retention to help you attract and manage ideal partners effectively.

This cheat sheet simplifies B2B partnerships by breaking down key partner types: Channel, Technology, and Strategic. It highlights their roles, benefits, and ideal uses, helping you choose the right partners to achieve your business goals and build impactful collaborations.

This cheat sheet explains the 33% rule in lead generation, balancing inbound marketing, outbound marketing, and B2B partnerships. It highlights strategies like SEO, direct outreach, and partner networks to drive client acquisition and mutual growth.